All indicators show us that the pet food market is only going one way, more and more meat for what is a meat eater. Our 80:20 range aims to compete with the best of them with an 80% meat inclusion (55% from freshly prepared meat ingredients), good quality animal-based oils and a great range of the most beneficial fruit (apple, cranberry) and veg (spinach, carrot, tomato) ingredients that your dog will thrive on. Rich in amino acids which fuel solid growth and development, we also add our joint booster supplement (glucosamine, MSM and chondroitin) and a great range of herbs, including peppermint for the breath, seaweed as a nutrient booster and antioxidnat, chamomile and burdock root powder which are often used as anti-inflammatories, grapeseed extract which has historically been used in dogs as an anti-helminthic, dried dandelion and green tea extract which historically have been used to boost organ function, ginseng to support energy and a number of tasty herbs such as thyme, oregano, parsley and sage, that each too have unique properties. Our aim was to create the best pet food, providing for your dog the most rounded, complete meal he is likely to have had to date.

• 78% meat (55% freshly-prepared)
• 16% fruit & vegetable ingredients
• Contains chicken gravy and salmon oil & vegetable stock
• Powerful herbal additions
• Contains prebiotics for better digestion
• With glucosamine & chondroitin for growing joints
• Natural promise – no nasty chemicals or preservatives
• Complete and suitable for all breeds
• 20%* goes to your charity of choice